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Samara Spooks Shoppers in Rings Promo Prank

The star of Paramount Pictures' Rings live-action horror film terrified unsuspecting television shoppers in an official stunt to promote the movie. In the clip, a electronic store facade was set-up to lure in customers with the chance to win a free TV by taking a survey. Store associate "Andy" asks potential buyers questions about the television display to distract them while Samara crawls out.

Understandably, many of the unwitting participants were frightened enough to run out of the store.

Rings is delays.

Paramount Pictures describes the story:

A young woman becomes worried about her boyfriend when he explores a dark subculture surrounding a mysterious videotape said to kill the watcher seven days after he has viewed it. She sacrifices herself to save her boyfriend and in doing so makes a horrifying discovery: there is a “movie within the movie” that no one has ever seen before…

Rings is a starring in the film.

Source: Clark Collis at Entertainment Weekly